The Cyclic Growth Framework
Incubate We start 'small' by defining the business during an Incubator program.
Accelerate The Cyclic Accelerator then elevates the idea into real-world success.
Scale Once 'product market fit' is achieved, we can scale.
The Cyclic Growth Framework is a result of seeing companies succeed or fail over 20 years.
The three cross-over pillars are Product, Marketing, and CV. Get the mix wrong and projects languish. Get the mix right, and we can progress confidently through the traditional lean-startup phases of 'problem-solution fit', to achieve genuine 'product market fit', and then to scale.
Practically speaking, Cyclic Media, Inc. as an organization supports product strategy, channel marketing, and growth marketing.
It all begins by gathering actionable intelligence. Crafting the right customer user journey based on the stage of product development, market sophistication, and resource availability.
The cyclic process typically involves 5 'workshops' that define Situation, Proposition, Experience, Growth Model, and Delivery.
We explore assumptions, organize insights, and create a flexible action plan.
One of our goals is to agree a roadmap, somewhat like a typical business model canvas, or value proposition canvas.
It all begins by investigating our views on who exactly are the customers of the service we aim to provide. This goes far beyond a typical 'persona' and may be the most useful artefact your team creates and refers to over and over again as vision turns to real-world experience.
Interested in the Cyclic Incubator Program? Head on over to check it out.
Cyclic Media, Inc.
Contact us for a discovery call.